How to boost sales over the holidays
The holidays will be here before you know it, and brands are already hard at work coming up with marketing plans for achieving maximum visibility during the holiday season. Their goal: originality and a high profile in order to boost sales during this critical period. This global peak period is THE time of year when every single brand must absolutely ramp up its marketing efforts. In 2014, 28 million French consumers selected or bought their holiday gifts online. According to this study, 7 online shoppers (people who had made an online purchase in the past) out of 10 bought...
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